Ban on bulk SMS, MMS revoked with immediate effect,SMS, MMS cap lifted
Source : The Hindu
The government on Thursday withdrew the ban on bulk SMS and MMS which was imposed to check spread of rumours related to the violence in Assam that led to exodus of people hailing from the northeastern states from Bangalore, Chennai, Mumbai and Pune.
The decision was taken after the social unrest that gripped various parts of the country due to the rumours generated through SMS, MMS and web contents reduced in last few days, a Home Ministry spokesperson said.
The restriction on sending more than five SMS in one go and more than 20 KB of data through mobile phones came into force on August 17, 2012. On August 23, 2012 the government increased the number of SMS to 20 per day.
The restriction was put in place after reports of widespread circulation of SMS and MMS containing misleading information about the Assam violence, threats to people of northeastern-origin living in other parts of the country and doctored videos.
Prime Minister Manmohan Singh too had said that spread of rumours by miscreants had led to people hailing to the northeast flee from Bangalore, Pune and other parts of the country
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Bulk SMS marketing was very popular a couple of decades ago but if you are a smart business owner then you will not ignore using this technique in modern age too. I also have been using email marketing as well as the SMS marketing for my new business. It is great to get attention of the people that do not use internet in their lives. Well we use the popular app to receive and send sms to slack!
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